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About Us

Our Mission
To increase awareness of available quality children's programming and show parents and caregivers how they can make smart choices and easily manage television viewing in their homes. 
The Smart Television Alliance is a new coalition of national nonprofit organizations united by a shared commitment to improving what our nation’s children see on television.

Television is one of the most powerful mediums in the world. It can educate, inspire, and entertain us. At the same time, the alarming increase in violence, indecency, and sexual content on TV sends our children a very different message -- one that undermines the positive values parents and caregivers are trying to instill in young people today.

In fact, countless studies from established media “watchdogs” have brought national attention to this issue by documenting the connection between kids’ television viewing and serious issues including violence, obesity, smoking, and sleeping difficulties. (See The Problem for more information.) 

 Our Goals

We seek to promote quality, educational, and informational programming.

We are not encouraging children to watch more television. Instead, our goal is to help parents and caregivers easily find television programming that is educational and entertaining for kids, on the parents’ schedules. Then parents can fit in the best shows - at the most convenient times - with other important activities like reading with their children.

We want to build an online community that helps parents make smart choices for their families. We don't want to replace or duplicate the work of established children’s media “watchdogs” -- organizations and individuals who are established experts in this field. Our goal is to highlight valuable resources and to communicate to all who share our concerns.

Join us in taking back television for our children!

 A Message from Our Co-Chairs

It is time to help parents and caregivers make smart television choices for children.

"We formed this coalition because we firmly believe that the solution to this problem must begin in our homes. TV can be educational as well as entertaining. As parents and caregivers, we have the difficult responsibility of deciding what’s right for our families."

Read the full message from our co-chairs.

 Please Join Us

Help us create a community of parents and caregivers who care about quality television for kids.

The Smart Television Alliance is not just a one-way street of information. It is a partnership with you, the parents and caregivers who are committed to getting better television in front of their kids. Please take this opportunity to register for our e-newsletter, share your opinions and ideas, and spread the word about our work. Together we will have an impact on the future of children’s television.


 Meet Our Partners

The Smart Television Alliance is the cooperative effort of some of the most well-known and respected organizations in the U.S. We are working together to tackle one of the most challenging issues of life today, affecting our most precious resource: our children. The Smart Television Alliance member-organizations represent a wide range of dedicated individuals who work with children, including:
  • 3.2 million education professionals;
  • 11 million members and participants of organizations committed to advancing, empowering, and protecting the rights of women and children;
  • Tens of thousands of providers of afterschool care for the 6.5 million children currently in afterschool programs, and the advocates for the 14.3 million children who have no alternative but to care for themselves at the end of the school day;
  • Nurses, small business owners, entrepreneurs, active duty military personnel, and retirees.

We hope you will join us. To learn more about STA’s partners, visit the Member Organizations page.
Smart Television Alliance, 919 18th Street NW, 10th Floor, Washington, DC 20006
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